Sunday, January 27, 2013

Five Things Great Photography Will Do For Your Blog

Today's post is a guest post by Caroline Jones. Please check out her website which is linked below.

Five Things Great Photography Will Do For Your Blog

A blog is important for almost any business with a heavy online presence. You know that photographs are an important element of any blog, but do you know how important? Here are five things that great photography can do for your blog.

Make Your Blog Look Professional
The worst thing you can do to your blog is make it look amateurish. Of course, oftentimes people are amateurs when it comes to website and blog design. That is why it’s a good idea to hire a professional, so that your blog will look professional, too. The quality of your photography will affect the appearance of your blog significantly. Your blog won’t look professional if the photography is low quality, which is why it’s so important to make sure all the elements of your blog are of the same caliber.

Impress Your Readers
In reality, the content of your blog is more important than anything else. A good-looking blog with poor content won’t be highly regarded, and a poor-looking blog with superb content can still get a lot of credit. In order to impress your readers, you need great content, but it’s not only the written word that counts. Your photography also has to be great. With your photos, you have the chance to impress your readers through your visual insight and endeavors, and they’ll enjoy your blog even more because of it.

Attract New Readers
Great photography can make your readers stay, and it can also bring new readers to your blog. The aesthetics of something give us the first impression of whether we like it or not. With great photography, new visitors will be more apt to stay and check out the rest of your blog, by taking the time to read your great content. If your photography is poor, you might scare off new visitors immediately by giving a bad first impression. Great photography can help increase your readership.

Clearly Illustrate Your Points
When you write about something in your blog, your intention is, of course, to get your message across to your readers as clearly as possible. Your words can do a good job of that, but sometimes they’re not enough. Great photography can help illustrate your points and really drive home the message of your posts. If your post is a how-to, for example, or talking about a specific item or place, photographs can help your readers learn and imagine what you’re saying in a visual way. They improve every post.

Enhance the Image of Your Business
Finally, great photographs don’t just enhance the look of your blog. They can enhance the entire image of your business or brand. Visual branding is strong and significant, and you don’t want your brand to be associated with low-quality anything, and the photographs on your blog are part of the things you need to consider. When building your brand, remember that high-quality photographs on your blog will portray an image that your website is professional, and as a result your business will benefit, too.


Caroline Jones runs a successful restaurant business and provides tips on effective internet marketing that she says includes great photographs, and great photographs deserve a great photography WP theme.

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